See the Future of Your Bookings — Before It Happens
A simple forecasting tool for hotels, B&Bs and Airbnb hosts that shows whether you’re on track, behind, or flying ahead — and what to do next.
No logins. No software to learn. Just clear answers from your numbers.
Try the OTB Stay Forecast™ Mini Tool
Plug in a period, your target and last year’s numbers to see a quick, back-of-the-envelope forecast. This free tool uses a simplified version of the full OTB Stay Forecast™ engine.
Run rates (nights per day)
If you’d like me to run a full OTB Stay Forecast™ on your real data (with proper dashboards and period-by-period breakdowns), you can request it here:
With OTB Stay Forecast™ you'll know:
- How many nights you're likely to deliver for any month, period, event or season
- Whether you're ahead or behind pace
- How fast bookings are coming in (run rate)
- What run rate you need to hit your target
- How this year compares to the last 2–3 years
- Whether last year's marketing, promotions or events boosted your numbers
And, crucially, what action you should take next:
- Hold price
- Increase price
- Improve visibility
- Add value
- Run a smart offer (not a panic discount)
Who’s behind OTB Stay Forecast™?
My name is Ollie Tanton Brown, and before launching OTB Optimisations I spent over a decade working in revenue forecasting and data analysis, helping Merlin Entertainments manage over £100 million a year.
My job was to look at bookings, understand patterns, identify gaps early, and recommend the right actions to hit targets. Now I'm taking that experience and building a simple, smart forecasting engine for independent accommodation businesses who've never had access to this level of insight.
The Problem Most Owners Don't Realise They Have
Most owners look at their business through the day-to-day:
- "My calendar looks busy."
- "We're having a slow month."
- "I'll drop my prices and hope for the best."
Here's the honest truth: if you're saying this without looking at the numbers, you're running on gut feel. And gut feel is fine — until it isn't.
Gut feel is good. Backing gut feel with actual numbers? That's legendary.
I've spoken to so many business owners who proudly say, "We're having a good year." Then I ask, "Amazing — why?" And they can't answer.
They don't know which period was strong, which run rate carried them, what marketing worked, or what "good" even looked like.
If you don't know what GOOD looks like, you have no idea how you're actually doing.
- You could be smashing it.
- You could be behind.
- You could be on track but not realising it.
- You could be leaving thousands on the table without meaning to.
That's what forecasting solves.
How It Works
This is exactly the kind of modelling I used to produce for multi-million-pound hotel portfolios — now simplified into a tool any hotel, B&B or Airbnb host can use.
You upload your nights-on-books numbers, enter your target, and the system does the rest. It shows you a simple forecast card with your budget, your likely outcome, your run rates, your gap, and a recommendation on what to do.
Real-World Examples
Example 1: You're ahead
If Christmas is already 80% full and you know 40% historically comes in late — you know you can confidently raise your price and increase revenue.
Example 2: You're behind
Maybe February is sitting at 30% and the target is higher this year — the tool will show you how far behind you are, what run rate you need, and what adjustments will help close the gap.
Everything becomes clearer, calmer and more controlled.
You'll also be able to incorporate marketing insight, just like I used to do at Merlin: tracking when promotions ran, when events spiked demand, and when price changes caused booking surges or dips.
It's full-picture forecasting, not guesswork.
Ready for a full, done-for-you forecast?
If you’d like me to build a proper OTB Stay Forecast™ for your property (using your real booking data), you can share everything securely via a short request form.
I’ll review your data, run it through the full engine, and come back with a clear summary of where you’re heading – plus what I’d do next if it were my place.
Get Your First Forecast
If you want your first forecast created for your property — hotel, B&B or Airbnb — just get in touch.
I can run your first one personally, show you the insights, and help you see exactly where you're heading.
When you know your destination, you can finally control the journey.
OTB Stay Forecast™ — bringing big-brand forecasting intelligence to independent accommodation providers.