Privacy Policy
Last updated: 10 November 2025
OTB Optimisations respects your privacy. This policy explains what we collect, why we collect it, and how you can exercise your rights. We operate in the UK and follow UK GDPR and the Data Protection Act 2018.
Who we are
Data Controller: OTB Optimisations
Contact: oliver.tantonbrown@gmail.com
What data we collect
- Contact details you provide (name, email, phone, company).
- Enquiry details (what you're looking for, project info, notes).
- Lead information sent via Meta/Facebook Lead Ads (if you submit a lead form on Facebook/Instagram).
- Basic technical info when you visit our site (IP address, device/browser). We use this only for security and performance.
How we collect it
- Forms on our website.
- Facebook/Instagram Lead Ads instant forms.
- Direct contact by email or phone.
How we use it (lawful basis)
- To respond to enquiries, provide quotes and deliver services (legitimate interests / contract).
- To send useful updates about automation and our services (consent—only if you opt in; you can unsubscribe any time).
- To protect our site and prevent abuse (legitimate interests).
Sharing your data
We don't sell your data. We may share it with trusted processors that help us run our business (e.g., website hosting on Replit, email service providers). They only process data on our instructions and must keep it secure.
Data retention
- Enquiry/lead data: typically kept up to 12 months if you don't become a client.
- Client/project records: kept as needed for our contract and legal obligations (e.g., accounting).
- Marketing contacts: kept until you opt out or we delete inactive contacts.
Your rights
You can request access, correction, deletion, restriction, or portability of your data, and you can object to processing where we rely on legitimate interests. To exercise your rights, email oliver.tantonbrown@gmail.com. You can also complain to the UK ICO: ico.org.uk.
Cookies & tracking
We use minimal cookies/technical logs for security and performance. If we add analytics or advertising cookies in future, we'll update this page and obtain any required consent.
International transfers
Some processors may store data outside the UK/EEA. Where this happens, we use appropriate safeguards (e.g., standard contractual clauses).
Updates
We may update this policy from time to time. Changes will be posted on this page with a new "Last updated" date.
If you have any questions about this policy or your data, please contact us.